Sri Lanka is expected to participate in a big
way at MAGIC, the largest and most comprehensive
apparel market in the world, which opens in Las
Vegas in February 2004.
biggest apparel trade event, MAGIC which is an
arena of 85,000 buyers from 110 countries, 7,000
exhibitors and 33,000 departmental stores representing
stalls covering 800,000 square feet of floor space,
boasts of an unparalleled selling power of more
than US$ 85 billion.
MAGIC is the only
Apparel Trade Show accepted by the US Department
of Commerce under the International Buyer Programme
With the imminent
termination of the Lanka-US Multi-Fibre Agreement,
the time is opportune for Sri Lanka to consider
alternate measures for the survival of the country’s
garment industry, says Hiran Jayasinghe, MAGIC’s
local representative and President, Summit Corporation
He stressed that
MAGIC offers the best opportunity to secure direct
orders from a marketplace of 85,000 buyers at
a crucial time when Sri Lanka’s garment
quotas are due to end by 2005.
Asked about the response to MAGIC from the Sri
Lankan apparel industry, Jayasinghe replied, "it’s
very encouraging. Some top names in the trade
are expected to participate in the February Show".
Hollywood made its
mark on MAGIC and the fashion industry with a
spectacular display of innovative trends and emerging
fashion brands at its show in August this year.
"On exhibition were more than 20
celebrity-clothing lines, including new collections
from Eve, Nelly and Jackie Chan, who appeared
in a fashion show", he said.
With the anticipated
abolition of the apparel quota system, about 50%
of the factories in Sri Lanka face the threat
of closure, which will inevitably result in around
500,000 direct and indirect workers being denied
of employment if alternate purchase orders are
not secured, Jayasinghe warned.
"As the biggest
Fabric Show in the globe, fabric manufacturers
can be invited to invest in Sri Lanka because
we can then produce some of the fabrics here",
With a 4 million
customer data base, MAGIC, which launched its
first event in 1933, is also the owner of 92 well
known trade publications and 70 trade shows the
world over. A biannual show held in February and
August each year, it attracts the world’s
largest apparel purchasing community including
the top 37 buying clusters in North America.
The next Magic Marketplace
will be held from February 23-26 in Las Vegas,
Nevada. Their website is Hiran@MAGICtradeshow.us