Lankan companies to participate in world's largest garment exhibition in Las Vegas
Daily News - Tuesday, November 04 2003
by Shirajiv Sirimane

View the image of the paper article
The world's largest garment exhibition 'Magic' will be held next February in Las Vegas, USA and many Sri Lankan companies are expected to participate.

According to Sri Lanka's representative of Magic Hiran Jayasinghe the event will be held in August and February and no Sri Lankan company has attended the event so far. He said that in contrast over 30 exhibitors each from Bangladesh, India and Pakistan have been attending this event regularly. He said that at the last exhibition in Las Vegas a Bangladesh buyer was able to secure a trade deal to the value of $ 30 million. "This is only one instance."

With the garment quota system being abolished in 2005 Sri Lanka would face an uphill task of finding new buyers. He said that China which is offering cheaper garments, would be major force and most of the Sri Lankan orders would be snatched by them.

"This is why it is important for Sri Lanka to find new buyers to market their products. In the USA there is a purchasing power of $ 180 billion. $ 120 billion of this is generated from 39 top corporations we call the major retail clusters. Of these clusters 37 of the top 39 are our honoured attendees and we provide a President's Club for them to service their needs for the marketplace. The president's club has a membership of 4,600 top industry professions.

The Magic Marketplace is the world's most comprehensive, largest and most influential apparel and textile event in North America and the world. We are 70 years old and represent the entire Men's, Women's, Children's, Active Apparel, and Fashion Youth culture."

"We have over 3,250 exhibitors that produce over 5,500 brand names. The Magic Marketplace is an international apparel community and attracts over 85,0000 industry professional twice a year creating this phenomenal marketplace. We will fill the two largest convention centres in Las Vegas. Our show in general is over 850,000 square feet and we have over 3,200 exhibitors. Our buying community has grown to over 85,000 from 80 countries. They come to Las Vegas for the Magic show," he said.

He said that they could be contacted on their e mail Jayasinghe said that this show is not only open to the garment industry alone but also to other sectors especially in the leather, and handicrafts area. "China has taken over 300 booths this year and he advised Sri Lankans to enrol soon.

Marking the most successful show in recent years, over 84,000 people visited spring '04 fashions at the Magic Marketplace this summer. Attendance and business flourished at the Magic Marketplace from August 25 to 28, exhibiting thousands of innovative trends and emerging fashion lines in men's, women's and children's apparel and accessories.

The successful show reaffirms Magic's status as the must-attend fashion networking and business bi-annual event where exhibitors and buyers interact in a business setting and explore the new, hottest trends of the upcoming season.

Two of Magic's newest additions. The Sourcing Zone and fabric@Magic, added to the successful corporate dealings that took place at the August 2003 show.

The Sourcing Zone provides a convenient solution for private label buyers, name brand designers and licensees to network with offshore manufacturers and contract suppliers, while fabric@Magic allows buyers the opportunity to source everything in one place at the same time.

These additions along with the success of Magic, WWdMagic, Magic kids, and the edge events proved that this marketplace is the most comprehensive apparel event in the world, with all aspects of business and fashion at the fingertips of the attendees.

Based on the feedback from exhibitors, the show was a resounding success on a business front this year, the organisers said.


2004 Designed and Developed by AMERICAN Internet Company