20 Lankan apparel firms to Las Vegas for MAGIC marketing
The Island - Sunday, June 29 2003
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Twenty Sri Lankan apparel companies are expected to participate in the world’s largest fashion business event, MAGIC market place, which opens in Las Vegas, USA on August 25.

An arena of over 85,000 buyers from 110 countries, 7,000 exhibitors and 33,000 departmental stores representing stalls covering 800,000 square feet of floor space, MAGIC is the largest biannual fashion trade exhibition in the globe.

“It is a rare opportunity for Sri Lankan apparel companies to participate in a global market place of this magnitude to meet and conduct business with the world’s top buyers”, says Hiran, Jayasinghe, MAGIC’s local representative and President SUMMIT Corporation (Pvt) Ltd.

MAGIC, which opens on August 25 amidst thousands of visitors from the world over, will continue till August 28.

“This time it will be an all-round event at the fabric show held by MAGIC in New York will be shifted to the MAGIC market place in Las Vegas. This is a double bonus for the participants”, Jayasinghe said.

MAGIC which first started in 1932 in Los Angles moved Las Vegas in 1971. Transactions to the value of US$ 60 billion were pushed through during last February’s MAGIC Marketplace.

Jayasinghe, who serves as this global event’s local representative more as a service to Sri Lanka, says that MAGIC will be a big incentive for our country as 85% of apparel buyers as 85% of apparel buyers from the entire US and Europe decide on their apparel purchases for the next six months at MAGIC.

“We will be participate in MAGIC in a big way this time”, said M.J.M. Nowfer, Project Director, Natural Silk Factory (PVT) LTD.

He said the company send some representatives as visitors to this international event last February and was very impressed by it.

“There is a growing demand for hand-woven natural silk in the world and we are positive of making a big impact at MAGIC”, Nowfer said.

Jaysainge said that the package for MAGIC is Rs. 700,000 for two people on business class with 4 days’ accommodation and a booth at the venue.

The MAGIC website MAGICtradeshow.us and email is Hiran@MAGICtradeshow.us.



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