| The World's
Largest Apparel Trade Event
MAGIC International is the largest and most comprehensive
Apparel Trade event in North America. Produced twice
a year, in Las Vegas, USA, with More than 3,200
exhibitors could be found on the floor and the show
drew more than 100,000 attendees, Occupying over
1 million square feet of the Las Vegas Convention
Center, MAGIC delivered an enthusiastically-received,
ideal business environment for the apparel industry,
showcasing some of the most sought-after manufacturers
in men's, women's and children's apparel from around
the world in a new, easily-navigated show floor.
The numbers are in and the winning equation is here:
ONE city + ONE location = ONE MAGIC Marketplace
with record results!
world's largest apparel markets $173 billion +
in sales.(NPD annual report FYE 2004)
2,700 branded wholesalers
representing 5000 brands and 20,000 product
1,000+ buyers representing
70% of the top 35 retailors in U.S.
International Business Center
MAGIC's newest marketplace
was created to provide global manufacturers and
contract suppliers the opportunity to meet qualified
retail, private label and branded sourcing merchandisers
in one location. With the increase expense and
hassle of traveling,
MAGIC makes sense for both the buyer and the seller.
Already MAGIC is beginning to see the participation
of trade associations and manufacturers throughout
Korea, Sri Lanka, Bangladesh, Italy, India, Turkey,
Hong Kong, Central America, Mexico, Canada, and
In addition to providing
virtual storefronts for their international exhibitors,
MAGIC has established an International Business
Center. An extension of MAGIC's current meeting
place, the I.B.C. will help facilitate transactions
Services include translation services, representatives
from the U.S. Department of Commerce, and seminars
on the environmental, human rights and importation
pertinent to the global marketplace.
Main Benefits that MAGIC can offer
The Sourcing Neighborhood is set-up to attract
QUALIFIED private label buyers and branded merchandisers,
delivering the largest apparel buying attendee
base that is familiar with manufacturer minimums
as well as the import / export process.
We have a Buyers
Relations Department that meets face-to-face,
with retailers and private label buyers all year
long. In doing so, they are continually promoting
our exhibitors to these buyers, as well as discovering
new leads that an exhibitor may not even knows
exists. MAGIC becomes a yearlong extension of
sales and marketing approach.
MAGIC will work
with a company in targeting their top 150 prospects
through a pre-show mailing, announcing their participation
at the show. Again, this is a pro-active approach
to help our customers market and sell to both
as well as new prospects.
We have an exhibitor
base of over 4,000 companies that are receiving
orders at the show. Most of these companies do
not manufacture their products, but need to source
them. Thus, MAGIC can provide a built in prospect
base, making MAGIC a truly integrated apparel
MAGIC does not occur
just during the show hours. For those 4 days,
it is a 24 hr opportunity to network and sell.
100,000+ apparel buyers come to Las Vegas to do
business. Exhibitors will meet these buyers at
lunch, in a cab, etc. No other apparel event
can create this type of concentrated environment.
We produce a post-show
publication that continues to promote both the
show and its exhibitors. This MAGIC Newsletter
is sent to 40,000 of North America's top buyers.
Because of its size and importance, MAGIC offers
a first hand look at upcoming fashion trends and
how these trends will affect manufacturing in
the upcoming seasons. Where else can a contract
manufacturer see the latest lines from major brands
like Perry Ellis or Tommy Hilfiger as well as
the newest fashions from up and coming designers,
in one place, in just 4 days?